This creative brief, helps me understand you, your company and your communication needs. It’s the first step before we look at the details. Just answer the questions you are comfortable with and forget the rest.

You may prefer the shorter contact form where you can request a call, if you prefer to talk or the  book/poster creative brief.

By contacting me you are agreeing to my terms & conditions.

Your name

Your email

The subject

Your phone

Your company website

Your company or personal name as it should appear in any design.

Your company strapline, tag or motto if you have one.

The service you require

Your Brief* What services do you require?

Your Industry

Vision

Your company values and principles

The purpose of the company: why it exists, what is it about.

Brand & Position

When people think of your company, what should come to mind?

Who are your customers? What are their likes, dislikes? What else do they buy?

Who are your competitors? How do you compare? Who is the market leader? Where do you want to be?

Why should customers buy from you?

Brand Attributes

How would you describe your brand:

Necessity 1 2 3 4 5  Luxury
Expensive 1 2 3 4 5  Economical
Light 1 2 3 4 5  Serious
Formal 1 2 3 4 5  Casual
Exotic 1 2 3 4 5  Commonplace
Discreet 1 2 3 4 5  Aggressive
Traditional 1 2 3 4 5  Revolutionary
HiTech 1 2 3 4 5  Homemade
Modern 1 2 3 4 5  Classic
Quiet 1 2 3 4 5  Loud
Simple 1 2 3 4 5  Complex
Subdued 1 2 3 4 5  Bright
Monochrome 1 2 3 4 5  Colourful
Feminine 1 2 3 4 5  Masculine
Raw 1 2 3 4 5  Refined

Design style

Is there a design style that you like (include URLs or company names)?

Is there a design style that you dislike (include URLs or company names)?

Any other thoughts

And finally...

The most important point the viewer should think about your company

How would you like me to contact you: